本文发表在 rolia.net 枫下论坛说明：

１，所有的 XXX 都需要更换成相应的名字；
２，附件(Attachment)中没有需要更换的名字。

谢谢大家！

---------------------------------------------------------------------------------
Subject: Advertising on the 2007 Rolia Gala

Dear Ms XXX,

This is XXX working in the department of XXX. I am writing to you about an exciting marketing opportunity for our company!

There is a very popular online Chinese community in the greater Toronto area, www.rolia.net. I am proudly a member of this community, and have been participating many online and real world activities organized by Rolia Cultural Association (RCA), the not-for-profit organization behind this web site.

RCA has been organizing new year celebration events, the Rolia Galas, since the new year of 2002. The upcoming event is on January 13, 2007, and they are expecting more than two thousand people to attend. It is open for commercial advertisement in the event. I see this as an excellent opportunity to make our company more well-known in the Chinese community, as well as the very active Chinese-speaking market behind it. If our company provides sponsorship by advertising on the 2007 Rolia Gala, it will bring mutual benefit to both parties.

For your information, the following text were copied from the official web site of the 2007 Rolia Gala.

Please let me know if I can do anything in contacting the RCA team. Thank you for your time and consideration!

Best regards,

XXX

----------------------------------------------
Begin of Attachment
----------------------------------------------



What is "rolia"
---------------

The Rolia Cultural Association (RCA) is a registered not-for-profit organization aimed at promoting the social and cultural interests of Chinese Canadians. The Ontario NPO registration number is 157 2232. Rolia.net is the on-line community used to facilitate communications and share information among Chinese Canadians. It is Canada's most popular online Chinese community! Every month, Rolia.net receives some 25 million hits from more than 90,000 visitors. People use Rolia.net to share job information, life experiences, personal stories, to ask for help and to help others. As Rolia grew in popularity, its users started organizing meetings, so they could meet face to face, and not just in cyberspace.

Rolia users began volunteering their own time and energy to organize social events as early as 2001. In the fall of 2003, the Rolia Cultural Association (RCA) was established. This organization was set up to promote the quality of life and career development of Chinese Canadians. In the last three years, the RCA has successfully implemented more than twenty programs covering various aspects of immigrants' lives.



The Rolia Gala Event
--------------------

The Rolia Gala, our New Year's celebration event, is one of the most popular events with Canada's Chinese community thanks to its outstanding artistic performances. This annual event is completely volunteer-driven: the organizers, directors, performers and staff members all work on a volunteer basis. The audience consists of Rolia users, along with their families and friends.

The Gala is not just a New Year's celebration. It also serves as a wonderful opportunity to promote community spirit. During six months of program rehearsals and preparations, the volunteers work as team to develop and produce the evening's program.

In 2001, the first Rolia Gala attracted an audience of 150 people. For the second year the number grew to 400. The 2004 and 2005 Rolia Galas attracted more than 1000 people and involved more than 200 volunteers! Last year, the theatre only had 650 seats, which led to a great disappointment for many many people who weren't quick enough to secure their tickets online.

The upcoming 2007 Rolia Gala will be held on January 13, 2007 at Sir John A. McDonald Collegiate Institute (Sheppard and Pharmacy Road in Scarborough). There will be two shows this time, one in the afternoon and one in the evening, each with a potential audience of 1,050 people. Along with more than 200 volunteers, there will be some 2,300 people attending the 2007 Rolia Gala!



Why the 2007 Rolia Gala is open to advertising/sponsorship
----------------------------------------------------------

Using the Internet as its main communication platform, the RCA is a NPO running at the lowest budget level:

- No paid employees, everyone volunteers their time and effort;

- No dedicated office space, so we save the money on rent;

- No dedicated telephones or fax machines - we use our personal phones to communicate;

- No government grants or subsidies. The RCA's funds come from donations, sponsorships, and event revenues.

Expenditures for the 2007 Rolia Gala mainly include the rental of the theatre and equipment, publishing the Gala programmes, supplies and materials for the performances, etc. Revenues include donation, corporate sponsorship/advertising and ticket sales (also another form of donation). The ticket prices are set at a very affordable level, allowing even those on a tight budget to take part in this wonderful community event. Revenues from sponsorships and advertising will help us to maintain affordable ticket prices, to improve performance quality by renting better equipments, booking more rehearsal time, and using better supplies and materials.

The financial status of the Gala, as well as the RCA, is completely transparent and open to the public. We periodically publish reports of the RCA's status on our web site. As always, any surplus funds from the 2007 Rolia Gala will be used by the RCA to organize additional community-based activities.



An excellent advertising opportunity for sponsors
-------------------------------------------------

The Rolia community consists of relatively "new" Canadians who came from China as independent immigrants. Most of them just arrived within the past several years. They feature high educational level, being in or or actively working towards professional career fields. They are active or will be active soon in the consumer market. In fact, more and more companies become aware of the market in the Mandarin Chinese community.

The upcoming 2007 Rolia Gala is an excellent opportunity for sponsors to advertise in the Chinese community! Here's why:

* We are expecting more than 2,300 people to attend the shows;

* We have various forms of advertising, including:

o Advertising in the programme;

o Video clips, played right before the show starts.

o Desk space at the reception area; (Spaces are limited)

Please check the attached advertisement quotation for detailed prices for the above.

* The 2007 Rolia Gala web site will permanently display the logos or names of all sponsors. Sponsors' corporate image will be recognized in the Chinese community and recognized by all Internet visitors to the web site.

* For every person who actually attends the event, more than 10 are aware of and interested in it! The organization and preparation of the event are discussed regularly on the Rolia.net discussion forums.



How to become a sponsor
-----------------------

1. Potential sponsors submit an online form, providing contact information from the following page:

http://www.rolia.net/gala2007/en/contact/

2. The RCA's Coordinator will call to confirm and discuss sponsorhip details;

3. Sponsors make out cheques payable to Rolia Cultural Association, mail them to the RCA (address will be provided by the RCA's Coordinator). Receipts will be mailed to sponsor upon receipt of cheques.

4. Sponsors submit advertising materials (i.e. graphics files, video clips) to the RCA via email. This step must be completed on or before December 1, 2006.



More information available
--------------------------

Please feel free to visit the web site of 2007 Rolia Gala:

http://www.rolia.net/gala 2007/en/

The complete advertisement quotation can be found online at:

http://www.rolia.net/gala2007/en/home/ad_quote/

RCA's web site is: (in Chinese language)

http://www.rolia.org

----------------------------------------------
End of Attachment
----------------------------------------------更多精彩文章及讨论，请光临枫下论坛 rolia.net